{"id":6999,"date":"2018-06-19T15:05:31","date_gmt":"2018-06-19T13:05:31","guid":{"rendered":"http:\/\/www.graphicdays.it\/2018\/?p=6999"},"modified":"2018-10-09T12:22:15","modified_gmt":"2018-10-09T10:22:15","slug":"talk-02-2","status":"publish","type":"post","link":"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/","title":{"rendered":"TALK 02"},"content":{"rendered":"<p>STUDIO DUMBAR<br \/>\nThe Truth<\/p>\n<p><strong>Chris and Liza will tell you the Truth about love, fear, motion, mistakes, typography, the studio, being Dutch, being foreign, obsession, colour, memory, control, poetry, Scarlett Johansson and design.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>SAATCHI &amp; SAATCHI &#8211; Riccardo Catagnano<br \/>\nHow to destroy 30 years of advertising in just 30\u201d<\/p>\n<p><strong>We\u2019ll tell you the <em>asteroide<\/em> advertising campaign for Buond\u00ec Motta, one of the most debated communication cases of the last twenty years in Italy. A journey through stereotypes and cliches of advertising, that will reveal all the ruses used by two insightful creative men to shatter (almost) all of them.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>MICHA\u0141 JAROCI\u0143SKI<br \/>\nTypefaces\u2019 Bloodline<\/p>\n<p><strong>Letters are not just abstract forms that are used for an emotionless transmission of contents. They have personality and character. They even have a nationality. As a medium to convey local traditions, history and culture, they are the key to the graphic design that really matters.<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>GINETTE CARON<br \/>\nForm comes from wonder (Louis Kahn)<\/p>\n<p><strong>The backgrounds of some works of the studio, dedicated to architecture, will be told through the client\u2019s brief, the inspiration, the definition of the project\u2019s concept, the relationships with the architects and the customers.<br \/>\nWe will notice how each project emanates its own unique essence, because inspiration comes from the uniqueness of the context and from the elusive wonder.<br \/>\n__<br \/>\nPartner: <a href=\"https:\/\/www.fondazioneperlarchitettura.it\/\" target=\"_blank\" rel=\"noopener\">Fondazione per l\u2019architettura \/ Torino<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STUDIO DUMBAR The Truth Chris and Liza will tell you the Truth about love, fear, motion, mistakes, typography, the studio, being Dutch, being foreign, obsession, colour, memory, control, poetry, Scarlett Johansson and design. &nbsp; SAATCHI &amp; SAATCHI &#8211; Riccardo Catagnano How to destroy 30 years of advertising in just 30\u201d We\u2019ll tell you the asteroide [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[399],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TALK 02 | Torino Graphic Days Vol.03\" \/>\n<meta property=\"og:description\" content=\"STUDIO DUMBAR The Truth Chris and Liza will tell you the Truth about love, fear, motion, mistakes, typography, the studio, being Dutch, being foreign, obsession, colour, memory, control, poetry, Scarlett Johansson and design. &nbsp; SAATCHI &amp; SAATCHI &#8211; Riccardo Catagnano How to destroy 30 years of advertising in just 30\u201d We\u2019ll tell you the asteroide [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Torino Graphic Days Vol.03\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/torinographicdays\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-19T13:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-09T10:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.graphicdays.it\/2018\/wp-content\/uploads\/2018\/09\/talk02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@tographicdays\" \/>\n<meta name=\"twitter:site\" content=\"@tographicdays\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\">\n\t<meta name=\"twitter:data1\" content=\"1 minuto\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/#website\",\"url\":\"https:\/\/www.graphicdays.it\/2018\/en\/\",\"name\":\"Torino Graphic Days Vol.03\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.graphicdays.it\/2018\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.graphicdays.it\/2018\/wp-content\/uploads\/2018\/09\/talk02.jpg\",\"width\":1200,\"height\":631},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/#webpage\",\"url\":\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/\",\"name\":\"TALK 02 | Torino Graphic Days Vol.03\",\"isPartOf\":{\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/#primaryimage\"},\"datePublished\":\"2018-06-19T13:05:31+00:00\",\"dateModified\":\"2018-10-09T10:22:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/#\/schema\/person\/721693955db243156c82316b28b490ef\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.graphicdays.it\/2018\/en\/talk-02-2\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/#\/schema\/person\/721693955db243156c82316b28b490ef\",\"name\":\"web@quattrolinee.it\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.graphicdays.it\/2018\/en\/#personlogo\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd790954382ba7fff06bd30237b7446c?s=96&d=mm&r=g\",\"caption\":\"web@quattrolinee.it\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/posts\/6999"}],"collection":[{"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/comments?post=6999"}],"version-history":[{"count":22,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/posts\/6999\/revisions"}],"predecessor-version":[{"id":10621,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/posts\/6999\/revisions\/10621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/media\/9375"}],"wp:attachment":[{"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/media?parent=6999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.graphicdays.it\/2018\/wp-json\/wp\/v2\/categories?post=6999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}